ABOUT US
The Company AL-MUKHTAR FOODSTUFF TRADING, LLC (AMF)
was established on its baptismal grounds on May 13, 2010. It has elected
official domicile of its office at the place called Al-Haj Naser Building,
suite number 301, 3rd floor , Sabkha, at the nerve center Deira, and office 2
Umm Ramool, Rachidiya near emirate commercial station of Dubai, United Arab
Emirates. From its gestation as a commercial unit, the AMF Company began its
export activities of locally manufactured and distributed products from Dubai
to Africa.
Later, the AMF Company offered itself the
opportunity to select premium and high quality food products bearing the names
of major commercial brands from Dubai but also from the United Arab Emirates,
before expanding its supply and distribution networks. supplies which now go
beyond the sub-region of the Gulf Arab Cooperation Council countries to become
international.
The AMF Company is managed by its main Founder,
business owner, who has surrounded himself with a very dynamic team made up of
young and talented professionals, qualified, passionate and dedicated to the
mission of the Company, having quickly established solid proven experience in
Trading and Management of the commercial value chain.
And continuing its leitmotif of always continuing to
persevere for the lasting satisfaction of its customers, the AMF Company
launched its own Commercial Brand “La Fraiche” in 2012.
Our slogan is “La Fraiche is Fresh by Nature!”
or “La Fraiche is
Freshness!”
With a strong background in the industry, we are
recognized for our commitment to excellence and our ability to provide products
that meet the highest standards of quality and food safety. Whether for fresh
products, processed products or regional specialties, our global network allows
us to meet the needs of our customers with efficiency and reliability. At AMF,
our goal is to create lasting and mutually beneficial partnerships, offering
tailor-made solutions for each request. We pride ourselves on our commitment to
customer satisfaction and continually strive to innovate and expand our product
line to meet market trends and the changing needs of the food industry.
The AMF Company will strive to develop and expand its
market shares in full compliance with its mission and consistency with its
value system, but also in line with its business ambitions for the years to
come. Our mission is to always offer products of exceptional nutritional
quality and global hygiene, available at affordable prices for the satisfaction
of our customers. Our philosophy will remain to develop and propagate rapid
acquisition by our staff of know-how and adaptation to change for the conduct of
our business in the food industry and service across all segments of our
market.
Our approach to business will always emphasize
effective and efficient teamwork and pro-activity with all players in the
commercial value chain starting with our customers and working their way up to
suppliers.
